Visibility Brigade — Memorial Day Message
On Memorial Day, May 26, 2025, Jersey Shore Blue’s Visibility Brigade marked the national day of remembrance with a symbolic display above a major New Jersey roadway. A banner reading “BRUCE IS RIGHT” was placed across a pedestrian overpass, referencing Bruce Springsteen’s iconic message: “We Take Care of Our Own.”
Purpose of the Action
Honor those who have served by promoting care, unity, and civic responsibility
Remind the public that patriotism must be grounded in compassion and justice
Reinforce the connection between memory and democratic accountability
This quiet but powerful message linked cultural identity, local pride, and national values through a single act of visibility.
What Happened
Activists safely installed a banner over the overpass prior to peak travel times, ensuring visibility throughout the day. The action was accompanied by a musical reference to Springsteen’s song — a reminder that taking care of each other is a political and moral imperative.
Community Response
Photos and videos of the banner were widely shared on social media. Many recognized the quote and expressed appreciation for its message on Memorial Day. The action invited reflection without confrontation.
Why It Matters
In a political moment marked by division and exclusion, this action reasserted a simple truth: honoring the fallen must include standing up for the living. Jersey Shore Blue continues to use visibility as a tool for public connection and quiet resistance.
